Hello readers ( if any still subscribed ;) ). It's been awhile since my last post here and after a long and a busy time here I come back again with tips, tricks and suggestions for your dating websites. Today, as promised, i'm going to write on "How to promote your dating site". If you haven't started a dating site yet and would like to create one, follow this link to start with your own dating website. For new readers I would like to point out that this is a white label dating solution or private label co-brand with a large database of active users, a full set of ready-made dating templates, fully customizable, so all you need is a good dating domain and bring costumers to convert so you can earn commissions and make money at the same time. Visit the link above for more information.
- Alright, so the question is: How to promote your Dating website?
The reason to promote or advertise your dating sites is to reach an audience interested in dating online( or a particular dating niche ) so you can provide to them the services you're offering and by their end expect them to use these services; All these leads to converts: Visitors to Free members, Free members to Paid members = $$$. Most of the marketing methods require that you set up a budget which you can use towards your advertising campaign. We all know, even from ancient times, that you gotta spend some so you can get more (you gotta plant the seed and water it well ;) for the tree to grow green).
So how can You reach these audience? What ways to use to promote your sites?
1. PPC Advertising
Advertising is the 'key' -they say, and it truly is when trying to promote your dating business and reach the audience desired. One of the best ways to advertise your dating website online is on a pay-per-click network. There are many ppc networks out there but depending on what dating niche you own, I would suggest Google Adwords as the best and the most popular choice. By using a ppc network you get access to many tools, like targeting; by gender, country, age; keyword research tools etc,etc. There are many articles around the internet which explain in depth the use, benefits and features of ppc so you can be ready when starting a ppc campaign for your dating business.
2. Offline Advertising
Advertising offline is a good method if you own a niche dating website( local dating for a city, town or country), but can also be applied in a wider range. This method includes advertising on local newspapers, sending out flyers, outdoor advertising, radio and/or TV ads.
3. Article Marketing
Article marketing has been proven very effective in getting targeted traffic for your dating site and also can help your site get better rankings in SEO point of view. But remember to write good and unique articles; articles that attract readers to read your story and continue by visiting your dating website.
4. Banner Ads and Directories
a) Banner Advertising - This is another way to promote your sites by placing banners (or links) on other dating related sites which include: dating advice sites, blogs etc. Make sure you have nicely and eye-catchy banners; you can get good designed banners by hiring a designer for a low price or use the preset banners that are on the administration panel of your dating site; to get access to those first you have to create your site (if you haven't done it yet follow the link) .
b) Directories - Submitting your sites to dating directories is used mostly for SEO which helps you have a chance for higher rankings on search engines, more organic traffic = more visitors = more members. We will talk more in detail about Search Engine Optimization on our upcoming posts, until then, stay tuned..and subscribe :)
- Alright, so the question is: How to promote your Dating website?
The reason to promote or advertise your dating sites is to reach an audience interested in dating online( or a particular dating niche ) so you can provide to them the services you're offering and by their end expect them to use these services; All these leads to converts: Visitors to Free members, Free members to Paid members = $$$. Most of the marketing methods require that you set up a budget which you can use towards your advertising campaign. We all know, even from ancient times, that you gotta spend some so you can get more (you gotta plant the seed and water it well ;) for the tree to grow green).
So how can You reach these audience? What ways to use to promote your sites?
1. PPC Advertising
Advertising is the 'key' -they say, and it truly is when trying to promote your dating business and reach the audience desired. One of the best ways to advertise your dating website online is on a pay-per-click network. There are many ppc networks out there but depending on what dating niche you own, I would suggest Google Adwords as the best and the most popular choice. By using a ppc network you get access to many tools, like targeting; by gender, country, age; keyword research tools etc,etc. There are many articles around the internet which explain in depth the use, benefits and features of ppc so you can be ready when starting a ppc campaign for your dating business.
2. Offline Advertising
Advertising offline is a good method if you own a niche dating website( local dating for a city, town or country), but can also be applied in a wider range. This method includes advertising on local newspapers, sending out flyers, outdoor advertising, radio and/or TV ads.
3. Article Marketing
Article marketing has been proven very effective in getting targeted traffic for your dating site and also can help your site get better rankings in SEO point of view. But remember to write good and unique articles; articles that attract readers to read your story and continue by visiting your dating website.
4. Banner Ads and Directories
a) Banner Advertising - This is another way to promote your sites by placing banners (or links) on other dating related sites which include: dating advice sites, blogs etc. Make sure you have nicely and eye-catchy banners; you can get good designed banners by hiring a designer for a low price or use the preset banners that are on the administration panel of your dating site; to get access to those first you have to create your site (if you haven't done it yet follow the link) .
b) Directories - Submitting your sites to dating directories is used mostly for SEO which helps you have a chance for higher rankings on search engines, more organic traffic = more visitors = more members. We will talk more in detail about Search Engine Optimization on our upcoming posts, until then, stay tuned..and subscribe :)
11 comments:
I totally agree with you. Promoting your dating site needs creativity and wit. Dating site banner for example, needs to be eye-catching. So you need to work out your imagination and creative skills to be able to get people's attention. Great job on this article!
I agree, i just started Rugglr College Dating. These are very helpful thank you
It has become very difficult these days owning online dating sites, match.com, eharmony etc., have the majority of the market, we all have to work a little harder in getting noticed. www.findtherightone.co.uk
I am struggeling to get our site known by the public.We just started and i know i have to be patient and work hard.I am surfing the web for tips and thanks to people like you i can move foreward.I think it all starts with a decent seo and after that sit down behind your desktop and promote an any way you can.Ofcourse google adwords is the best way but not the cheapest.But as you mentioned you gotta spend some first before you win.Thank you again and for anyone who wants to check what we are doing www.amorexclusivo.com ,would be happy to recieve advic and comments about the site.Always room for improvement.
I believe in advertising. It is the best way to get across to the consumer.
A niche group such as the gay, lesbian, bi and trans gender community has now more than ever the opportunity to find friends and potential partners all over the world. That is why RAINBOWLOVEMATCH.COM was created.
Thank you for sharing.
That has been some great insight.I currently run google adwords for as little as $10 a day and receive up to 70 viewers a day just from that.Con ersion rate is slow of course u less your willing to increase your budget If you like to see how we've progressed in as little as 6 weeks just visit Www.4everdating.com
Thanks,am one of the admin of
www.Heandshedating.com getting a good mobile templates is one of the keys that drives conversation to your dating site. You can check ours and feel the design .
Very interesting article. I would love to add than using non-conventionnal marketing can worth the bucket. Having a niche webiste date-foreigner.com, we always looks for way to promote our website where the big competitors are not. Getting promoted by semi-popular people or some youtube channel, doing prize competition... It usually ask us more works, but are cheaper and the conversion rate is great.
Thank you for the tips! I would add choosing non-conventionnal promotion method can worth the bucket and be cheaper, but cost you more time.
For example, get promoted by semi-popular people or youtube channel, organising real-life event... It makes you more human also, and in the jungle of the dating website if you deal with niche market, this is very important.
For my website date-foreigner.com , we try to find always new way to promote ;-)
I own the Buddylist Social Network. Most the time the only advertising I have ever used was just word of mouth and some banner exchanges but tell you the truth I get most of my traffic from google, Facebook, and Twitter.
Thank you this was very helpful, as stated in other comments, having a niche target market is important, I am searching for ways other than Facebook and Twitter because its difficult with their restrictions for dating websites, feel free to visit www.wherelovesat.com we cater to the Caribbean Markets.
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